換個盤子賣雞蛋 Change a plate and sell the egg

ㄒ       換個盤子賣雞蛋 Change a plate and sell the egg

 

         美國摩根財團的創始人摩根,當年從歐洲漂泊到美國時，窮得只有一條褲子，

後來夫妻倆好不容易才開了一家賣雞蛋的小雜貨店，但身高體壯的摩根賣蛋遠不及身材瘦小的妻子。

Founder Morgan of American Morgan financial group, while drifting from Europe to U.S.A. that year, so poor as to have a pair of trousers only, Later on husband and wife have a lot of trouble to open a mixed shop selling the egg, but strong and tall Morgan sells to the far wife not so modest as the stature of egg.

 

摩根覺得很奇怪，後來他終於弄明白了原委。原來當他用手掌托著蛋時，由於手掌太大，人們眼睛的視覺誤差會覺得蛋變小了；而他的太太用纖細的小手拾蛋給顧客時，雞蛋被纖細的小手一襯托，居然顯得大些。於是摩根立即改變了賣蛋的方式。

Morgan felt very strange, later on he came to understand the whole story at last. Originally when he is holding the egg with the palm, because the palm was too big, the collimation error of people's eyes will think the egg has been diminished; And when his wife collects the egg to give to customers with very thin small hands, The egg is set off by very thin small hands, seem a bit greater. Then Morgan has changed the way to sell egg immediately.

 

他把蛋放在一個淺而小的拖盤裡，這樣人們對比看來，就會覺得蛋很大，因此蛋的銷售情況果然好轉。摩根並不因此滿足。他認為眼睛的視覺誤差既然能影響銷售，那麼經營的學問就更大了，進而激發了他對心理學、經營學、管理學等等的研究和探討，終於創建了摩根財團。

He puts the egg in a light and small one when tow the plate, in this way people compare with seeming, will think the egg very big, so the sales situation of the egg really takes a favorable turn. Morgan does not satisfy. He thinks since the collimation error of eyes can be influenced and sold, the knowledge dealing in is bigger, and then stimulated research and discussion that he waited a moment to psychology, management, management, Established Morgan financial group at last.

 

而日本東京的一個咖啡店老闆則利用人的視覺對顏色產生的誤差，減少了咖啡用量，增加了利潤。他給三十多位朋友每人四杯濃度完全相同的咖啡，但盛裝咖啡的杯子顏色則分別為咖啡色、紅色、青色和黃色。

    And a cafe boss of Tokyo, Japan utilizes the error that the person's vision produces to the color, have reduced coffee consumption, has increased profits. Coffee that it is all the same in thickness that he gives more than 30 friends each four a cup, Respectively for the coffee color, red, green and yellow the intersection of cup and to contain coffee.

 結果朋友對完全相同的咖啡評價則不同：認為青色杯子中的咖啡「太淡」；黃色杯子中的咖啡「不濃正好」；咖啡色杯子以及紅色杯子中的「太濃」，而且認為紅色杯子中的咖啡「太濃」的占90%。

The friend appraised the all the same coffee differently finally: Think coffee in the green cup is ' too light '; Getting yellow coffee in the cup ' thick, happened '; It is ' too thick ' in coffee-like cup and red cup, and think the coffee ' too thick ' accounting for 90% in the red cup.

 

從此以後，老闆將其店中的杯子一律改為紅色，既大大減少了咖啡用量，又給顧客留下極好的印象。結果顧客越來越多，生意也隨之蒸蒸日上。

Hereafter, the boss changes the cup in its shop into red without exception, has already reduced coffee consumption greatly, leave the fairly good impression on customers again. There were more and more customers finally, the business was thereupon becoming more prosperous every day too.

 

成功總是垂青那些不斷發現問題，分析問題的人。

      Succeed in always showing appreciation for those and discovering the problems constantly,

      the person who analyzes question.

 

手掌的差別不大，卻成就了摩根財團；紅色和青色的差別，足以一個讓咖啡店生意蒸蒸日上

The palmar difference is not big, but created Morgan financial group; Red and green difference,

a enough one lets business of the cafe become more prosperous every day

 

這些細微的差別，不能引起大多數人注意的事情卻往往有其關鍵的作用。

These slight differences, but the thing that can't bring most people's attention often has with key

 it function.

 

用心去發現身邊的小事和細節吧！

Let's go to find minor matter and detail around diligently!  

下一個摩根就是你。 The next Morgan is you.(曾有田點傳師提供)